What makes us care? It's not about statistics. It's about using individual stories to create that connection, that empathy. - Nicholas Kristof, New York Times
Once we have a face, a picture, and details about a person, we feel for them, and our actions and money follow. - Dan Ariely, Duke
Forget about Powerpoint and statistics. To involve people at the deepest level, you need stories. - Harvard Business Review
We have evolved to tell and respond to stories for learning about and developing relationships with the people around us. - Steven Pinker, Harvard
Why does our brain seem to be wired for stories? The ability to read motivations and intentions enables not only our understanding of stories, but more crucially, the comprehension of real-life situations--an undeniable evolutionary advantage. - Jeremy Hsu, Scientific American Mind
Students with more exposure to stories have stronger social and empathy scores. - Kevin Oatley, University of Toronto
Tell me a fact and I'll remember it for a day. Tell, me a good story and I'll remember it forever. - Anonymous
